How great is Google Adwords Editor? What amazes me is how Yahoo haven't got a similar tool. Adwords Editor makes bulk uploads so quick and easy that when having to carry out the same changes on Yahoo, it's just daunting!
We all know that Google are ahead of Yahoo in the industry, but it really doesn't take a genius to realise this is what Yahoo needs. I'm sure more people would carry out more ppc activity if there was such a tool. Just looking at the decrease in popularity with Yahoo just says it all! I was wondering if anyone knows of any plans when this might happen, if any?
The Adwords Editor tool is great because you can work offline, then upload changes as you require. If you're wanting to change ad text or increase bids over specific ad groups you can use the filter to drill down to different types. Try coding your different adgroups, making it easier to optimise and make bulk changes in the Adwords Editor Tool.
I'd like to hear from anyone who share my opinions on Yahoo and it's lack of an Editor Tool.
For information on how to get started on Google Adwords Editor then simply click here!
Thursday, 29 January 2009
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